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Why Companies Kill Their Technologies

Rajendra S. Sisodia (Assistant professor of marketing at George Mason University, Fairfax, Virginia)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1992

Abstract

Several forces at work in most organizations can kill promising technologies before they ever become transformed into marketable products. Here's how to recognize the syndromes and combat them if they have already taken hold in your company.

Citation

Sisodia, R.S. (1992), "Why Companies Kill Their Technologies", Journal of Business Strategy, Vol. 13 No. 1, pp. 42-48. https://doi.org/10.1108/eb039468

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited