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The Generic Strategy Trap

Danny Miller (Professor of business strategy at the Ecole des Hautes Etudes Commerciales (HEC) of the University of Montreal and at the Faculty of Management of McGill University in Montreal)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1992


Management experts claim that for a company to thrive, it must concentrate on a single generic strategy—on one thing it does better than its rivals. But specialization also has its disadvantages. The author suggests that a broader, mixed approach may be preferable.


Miller, D. (1992), "The Generic Strategy Trap", Journal of Business Strategy, Vol. 13 No. 1, pp. 37-41.




Copyright © 1992, MCB UP Limited