The Generic Strategy Trap
Danny Miller
(Professor of business strategy at the Ecole des Hautes Etudes Commerciales (HEC) of the University of Montreal and at the Faculty of Management of McGill University in Montreal)
Abstract
Management experts claim that for a company to thrive, it must concentrate on a single generic strategy—on one thing it does better than its rivals. But specialization also has its disadvantages. The author suggests that a broader, mixed approach may be preferable.
Citation
Miller, D. (1992), "The Generic Strategy Trap", Journal of Business Strategy, Vol. 13 No. 1, pp. 37-41. https://doi.org/10.1108/eb039467
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited