The Generic Strategy Trap
Abstract
Management experts claim that for a company to thrive, it must concentrate on a single generic strategy—on one thing it does better than its rivals. But specialization also has its disadvantages. The author suggests that a broader, mixed approach may be preferable.
Citation
Miller, D. (1992), "The Generic Strategy Trap", Journal of Business Strategy, Vol. 13 No. 1, pp. 37-41. https://doi.org/10.1108/eb039467
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited