A Customer's Definition of Quality
Thomas O. Miller
(Vice‐president of Marketing and Customer Support at the Norand Corp., Cedar Rapids, Iowa)
1758
Abstract
What's the best way to get “close to the customer”? One company has developed a customer feedback system to drive product design, sales, service, and support functions in order to ensure better customer responsiveness.
Citation
Miller, T.O. (1992), "A Customer's Definition of Quality", Journal of Business Strategy, Vol. 13 No. 1, pp. 4-7. https://doi.org/10.1108/eb039461
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited