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A Customer's Definition of Quality

Thomas O. Miller (Vice‐president of Marketing and Customer Support at the Norand Corp., Cedar Rapids, Iowa)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1992

Abstract

What's the best way to get “close to the customer”? One company has developed a customer feedback system to drive product design, sales, service, and support functions in order to ensure better customer responsiveness.

Citation

Miller, T.O. (1992), "A Customer's Definition of Quality", Journal of Business Strategy, Vol. 13 No. 1, pp. 4-7. https://doi.org/10.1108/eb039461

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited