To read the full version of this content please select one of the options below:

Balancing the Needs of Customers and Shareholders

William Copulsky (Associate professor of marketing at Baruch College, the City University of New York)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 June 1991

Abstract

Many executives contend that creating value for shareholders is the primary objective of management. But in focusing so strongly on the bottom line, have US firms neglected the customer?

Citation

Copulsky, W. (1991), "Balancing the Needs of Customers and Shareholders", Journal of Business Strategy, Vol. 12 No. 6, pp. 44-47. https://doi.org/10.1108/eb039455

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited