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Build the Foundation for a Successful Joint Venture

Lawrence A. Gyenes (Vice‐president of Commercial Operations for Lorex Pharmaceuticals in Skokie, Illinois)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 June 1991

Abstract

The time to structure these fragile business arrangements is before they begin. With joint ventures, planners find success in the design studio, not in the repair shop.

Citation

Gyenes, L.A. (1991), "Build the Foundation for a Successful Joint Venture", Journal of Business Strategy, Vol. 12 No. 6, pp. 27-32. https://doi.org/10.1108/eb039452

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited