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Europe '92 Provides New Impetus for Competitive Intelligence

John E. Prescott (Associate professor of business administration at the Katz Graduate School of Business, University of Pittsburgh)
Patrick T. Gibbons (Doctoral candidate at the Katz Graduate School of Business)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991

Abstract

How many companies are truly prepared for the increased competitive threats they will face in this decade? The authors suggest that firms assess the type of internal information infrastructure that makes most sense for their competitive intelligence efforts.

Citation

Prescott, J.E. and Gibbons, P.T. (1991), "Europe '92 Provides New Impetus for Competitive Intelligence", Journal of Business Strategy, Vol. 12 No. 6, pp. 20-26. https://doi.org/10.1108/eb039451

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited