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Satisfy Your Internal Customers

Bruce Pfau (National practice director of Quality Management at The Hay Group)
Denis Detzel (Managing director of Research and Organizational Development at The Hay Group)
Andrew Geller (Managing director of Worldwide Strategy and Organizational Effectiveness at The Hay Group)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991


The lack of close attention to internal supplier‐customer relationships can jeopardize external customer satisfaction. Companies must ensure that all customers are satisfied—both within and outside of the firm.


Pfau, B., Detzel, D. and Geller, A. (1991), "Satisfy Your Internal Customers", Journal of Business Strategy, Vol. 12 No. 6, pp. 9-13.




Copyright © 1991, MCB UP Limited