Satisfy Your Internal Customers
Article publication date: 1 June 1991
The lack of close attention to internal supplier‐customer relationships can jeopardize external customer satisfaction. Companies must ensure that all customers are satisfied—both within and outside of the firm.
Pfau, B., Detzel, D. and Geller, A. (1991), "Satisfy Your Internal Customers", Journal of Business Strategy, Vol. 12 No. 6, pp. 9-13. https://doi.org/10.1108/eb039449
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