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Attack Competitors By Changing the Game Rules

Michel M. Robert (Founder of Decision Processes International, a consulting firm based in Westport, Connecticut)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1991


Many theories have emerged over the years about how to grow one's business at a competitor's expense. The most popular these days is the concept of the “value chain,” which encourages a company to break down the competitive process into its various steps and then seek to add more value at each step than the competitor does.


Robert, M.M. (1991), "Attack Competitors By Changing the Game Rules", Journal of Business Strategy, Vol. 12 No. 5, pp. 53-56.




Copyright © 1991, MCB UP Limited