Attack Competitors By Changing the Game Rules
Michel M. Robert
(Founder of Decision Processes International, a consulting firm based in Westport, Connecticut)
196
Abstract
Many theories have emerged over the years about how to grow one's business at a competitor's expense. The most popular these days is the concept of the “value chain,” which encourages a company to break down the competitive process into its various steps and then seek to add more value at each step than the competitor does.
Citation
Robert, M.M. (1991), "Attack Competitors By Changing the Game Rules", Journal of Business Strategy, Vol. 12 No. 5, pp. 53-56. https://doi.org/10.1108/eb039445
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited