Consumers and the Environment: A Focus on Five Products
Article publication date: 1 May 1991
Environmental concerns are shaping development and marketing of a host of products. Astute firms are now targeting products to this growing segment of consumers.
Scerbinski, J.S. (1991), "Consumers and the Environment: A Focus on Five Products", Journal of Business Strategy, Vol. 12 No. 5, pp. 44-47. https://doi.org/10.1108/eb039443
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