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Consumers and the Environment: A Focus on Five Products

Jacqueline S. Scerbinski (Director of the Fashion and Marketing Programs at Kingsborough Community College, Brooklyn, N.Y.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1991

Abstract

Environmental concerns are shaping development and marketing of a host of products. Astute firms are now targeting products to this growing segment of consumers.

Citation

Scerbinski, J.S. (1991), "Consumers and the Environment: A Focus on Five Products", Journal of Business Strategy, Vol. 12 No. 5, pp. 44-47. https://doi.org/10.1108/eb039443

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited