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A Strategy for Service—Disney Style

Rick Johnson (Manager of Business Programs for Walt Disney World Seminar Productions in Orlando, Florida—a part of the Disney University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1991

3981

Abstract

The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve—and satisfy—its “guests.”

Citation

Johnson, R. (1991), "A Strategy for Service—Disney Style", Journal of Business Strategy, Vol. 12 No. 5, pp. 38-43. https://doi.org/10.1108/eb039442

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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