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The Strategist's Role in Shortening Product Development

Donald G. Reinertsen (Redondo Beach, California, concentrate on cycle time issues in product development)
Preston G. Smith (West Hartford, Connecticut, respectively, concentrate on cycle time issues in product development)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1991

Abstract

The authors detail how strategists can identify key areas for economic leverage in the development cycle and what can be done to exploit them.

Citation

Reinertsen, D.G. and Smith, P.G. (1991), "The Strategist's Role in Shortening Product Development", Journal of Business Strategy, Vol. 12 No. 4, pp. 18-22. https://doi.org/10.1108/eb039425

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited