The Strategist's Role in Shortening Product Development
Article publication date: 1 April 1991
The authors detail how strategists can identify key areas for economic leverage in the development cycle and what can be done to exploit them.
Reinertsen, D.G. and Smith, P.G. (1991), "The Strategist's Role in Shortening Product Development", Journal of Business Strategy, Vol. 12 No. 4, pp. 18-22. https://doi.org/10.1108/eb039425
MCB UP Ltd
Copyright © 1991, MCB UP Limited