The Strategist's Role in Shortening Product Development
Donald G. Reinertsen
(Redondo Beach, California, concentrate on cycle time issues in product development)
Preston G. Smith
(West Hartford, Connecticut, respectively, concentrate on cycle time issues in product development)
372
Abstract
The authors detail how strategists can identify key areas for economic leverage in the development cycle and what can be done to exploit them.
Citation
Reinertsen, D.G. and Smith, P.G. (1991), "The Strategist's Role in Shortening Product Development", Journal of Business Strategy, Vol. 12 No. 4, pp. 18-22. https://doi.org/10.1108/eb039425
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited