A Blueprint for Green Marketing
Joel J. Davis
(JAssistant Professor of Journalism at San Diego State University)
1560
Abstract
Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these “green” products.
Citation
Davis, J.J. (1991), "A Blueprint for Green Marketing", Journal of Business Strategy, Vol. 12 No. 4, pp. 14-17. https://doi.org/10.1108/eb039424
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited