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A Blueprint for Green Marketing

Joel J. Davis (JAssistant Professor of Journalism at San Diego State University)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1991

Abstract

Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these “green” products.

Citation

Davis, J.J. (1991), "A Blueprint for Green Marketing", Journal of Business Strategy, Vol. 12 No. 4, pp. 14-17. https://doi.org/10.1108/eb039424

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited