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Orchestrating the Planning Process

Robert E. Brooker, Jr. (President and CEO of Lord Corporation, Erie, Pa)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1991

Abstract

Strategic planning at Lord Corporation is developed by line and staff managers. As a result, those responsible for implementation “own the plan,” while the CEO directs the formulation of the strategy.

Citation

Brooker, R.E. (1991), "Orchestrating the Planning Process", Journal of Business Strategy, Vol. 12 No. 4, pp. 4-8. https://doi.org/10.1108/eb039422

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited