Orchestrating the Planning Process
Robert E. Brooker Jr.
(President and CEO of Lord Corporation, Erie, Pa)
135
Abstract
Strategic planning at Lord Corporation is developed by line and staff managers. As a result, those responsible for implementation “own the plan,” while the CEO directs the formulation of the strategy.
Citation
Brooker, R.E. (1991), "Orchestrating the Planning Process", Journal of Business Strategy, Vol. 12 No. 4, pp. 4-8. https://doi.org/10.1108/eb039422
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited