Strategic Repositioning Through the Customer Connection
Joe Dodson
(Vice President—Market Strategy Development at U S WEST, Inc., Englewood, Colorado)
323
Abstract
With the breakup of AT&T, US WEST had to structure its long‐term plans to reflect changing customer needs.
Citation
Dodson, J. (1991), "Strategic Repositioning Through the Customer Connection", Journal of Business Strategy, Vol. 12 No. 3, pp. 4-7. https://doi.org/10.1108/eb039408
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited