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Strategic Repositioning Through the Customer Connection

Joe Dodson (Vice President—Market Strategy Development at U S WEST, Inc., Englewood, Colorado)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1991

Abstract

With the breakup of AT&T, US WEST had to structure its long‐term plans to reflect changing customer needs.

Citation

Dodson, J. (1991), "Strategic Repositioning Through the Customer Connection", Journal of Business Strategy, Vol. 12 No. 3, pp. 4-7. https://doi.org/10.1108/eb039408

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited