Competing With Technology in the World Arena
Tamara J. Erickson
(Vice President at Arthur D. Little, Inc., Cambridge, Massachusetts)
74
Abstract
Companies manage R&D in a number of ways: globally, multinationally, internationally, or transnationally. Each represents a different strategic approach to meet the bases of competition in an industry.
Citation
Erickson, T.J. (1991), "Competing With Technology in the World Arena", Journal of Business Strategy, Vol. 12 No. 2, pp. 11-16. https://doi.org/10.1108/eb039396
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited