Managing Your Competitor's Strategy
Michel M. Robert
(Founder of Decision Processes International, a consulting firm based in Westport, Connecticut)
687
Abstract
Competing on a product‐by‐product basis no longer works. Rather, take a broad view of potential competitors; then manage the overall strategies of key players.
Citation
Robert, M.M. (1990), "Managing Your Competitor's Strategy", Journal of Business Strategy, Vol. 11 No. 2, pp. 24-28. https://doi.org/10.1108/eb039358
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited