How to Reap the Benefits of Networking
Frank K. Sonnenberg
(Director of Marketing in the Management Consulting Group at Ernst & Young in New York City)
839
Abstract
Today, people network by joining clubs, going to lunch with friends, attending conferences, joining industry associations, and going to alumni dinners and reunions; others network with church members, school buddies, and community organizations. But what do these activities help them achieve in return for their time and effort? Are they worth the investment? In other words, is there a right and a wrong way to network?
Citation
Sonnenberg, F.K. (1990), "How to Reap the Benefits of Networking", Journal of Business Strategy, Vol. 11 No. 1, pp. 59-62. https://doi.org/10.1108/eb039352
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited