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How to Reap the Benefits of Networking

Frank K. Sonnenberg (Director of Marketing in the Management Consulting Group at Ernst & Young in New York City)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1990



Today, people network by joining clubs, going to lunch with friends, attending conferences, joining industry associations, and going to alumni dinners and reunions; others network with church members, school buddies, and community organizations. But what do these activities help them achieve in return for their time and effort? Are they worth the investment? In other words, is there a right and a wrong way to network?


Sonnenberg, F.K. (1990), "How to Reap the Benefits of Networking", Journal of Business Strategy, Vol. 11 No. 1, pp. 59-62.




Copyright © 1990, MCB UP Limited

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