How to Present Your Firm to the World
Patrick J. Smith
(Senior Project Director at Bright & Associates in New York City)
153
Abstract
Companies that effectively convey their corporate values, strengths, and experience to an international audience can position themselves to take greater advantage of global opportunities.
Citation
Smith, P.J. (1990), "How to Present Your Firm to the World", Journal of Business Strategy, Vol. 11 No. 1, pp. 32-36. https://doi.org/10.1108/eb039346
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited