Taking a Strategic Approach to International IR
William F. Brantley
(President of Brantley & Company, an investor relations firm in Wilkesboro, North Carolina)
77
Abstract
International investor relations can help a company position itself to investors who, unlike those in the United States, tend to be more long‐term oriented.
Citation
Brantley, W.F. (1988), "Taking a Strategic Approach to International IR", Journal of Business Strategy, Vol. 9 No. 2, pp. 9-13. https://doi.org/10.1108/eb039206
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited