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STRATEGIC MANAGEMENT OF TECHNOLOGY

H. Igor Ansoff (Distinguished Professor of Strategic Management, School of Business & Management, United States Interna‐tional University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1987

3303

Abstract

The high‐tech companies that will succeed in this environment will fundamentally revise their strategies from the historical technology‐driven product proliferation to strategies that control the rate of technological advances, segment markets according to distinctive customer needs, and design products to respond to those needs.

Citation

Igor Ansoff, H. (1987), "STRATEGIC MANAGEMENT OF TECHNOLOGY", Journal of Business Strategy, Vol. 7 No. 3, pp. 28-39. https://doi.org/10.1108/eb039162

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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