WHO NEEDS STRATEGIC PLANNING?
George S. Yip
(Senior Associate with the management consulting firm of Management Analysis Center, Inc., Cambridge, Massachusetts)
804
Abstract
Managers need neither swallow whole an elaborate strategic planning system, nor be discouraged into total rejection. Many of the problems businesses experience with strategic planning can be traced to a mismatch of their planning system and their companies' structure. This article presents a framework for conducting an audit of a company's structural need for strategic planning.
Citation
Yip, G.S. (1985), "WHO NEEDS STRATEGIC PLANNING?", Journal of Business Strategy, Vol. 6 No. 2, pp. 30-42. https://doi.org/10.1108/eb039107
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited