PUTTING TECHNOLOGY INTO STRATEGY

Abstract

Nearly every company uses technology in some form. And to maximize profit potential, it is imperative that companies integrate technology into strategic plans. The author presents a system for using technological resources better. This system has been successfully applied to a wide variety of companies including service organizations, companies selling products, businesses with high‐volume and low‐volume manufacturing processes, companies with rapidly advancing technology, and companies whose products use mature technology. Failing to integrate technology with strategic plans could mean a substantial decline in business.

Citation

Frohman, A.L. (1985), "PUTTING TECHNOLOGY INTO STRATEGY", Journal of Business Strategy, Vol. 5 No. 4, pp. 54-65. https://doi.org/10.1108/eb039087