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CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS

Charles Wiseman (Consultant and President of Competitive Applications)
Ian C. MacMillan (Professor at New York University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1984

454

Abstract

As the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show how a business can use modern information technologies to create a competitive edge by adding value to present products and services.

Citation

Wiseman, C. and MacMillan, I.C. (1984), "CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS", Journal of Business Strategy, Vol. 5 No. 2, pp. 42-49. https://doi.org/10.1108/eb039057

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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