The Rescue and Resuscitation of Chrysler

Abstract

When I came to Chrysler in 1979, the Michigan State Fairgrounds were jammed with thousands of unsold, unwanted, rusting Chryslers, Dodges, and Plymouths. Foreign operations were leeching the lifeblood out of the company. And worst of all, cars were coming off the assembly line with loose doors, chipped paint, and crooked moldings.

Citation

Iacocca, L.A. (1983), "The Rescue and Resuscitation of Chrysler", Journal of Business Strategy, Vol. 4 No. 1, pp. 67-69. https://doi.org/10.1108/eb039008