Selecting Corporate Advertising Themes
HARPER BOYD
(Editor)
Terry Haller
(President, Chicago Research Company)
147
Abstract
Our last column (Summer 1981) advanced ten possible advertising themes derived from strategic planning. Here are ten more themes that can serve as the foundation of copy strategies:
Citation
BOYD, H. and Haller, T. (1981), "Selecting Corporate Advertising Themes", Journal of Business Strategy, Vol. 2 No. 2, pp. 85-87. https://doi.org/10.1108/eb038940
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited