The Dilemmas of Resource Allocation

Abstract

When one thinks of making corporate choices and allocating resources, the process calls to mind a vision of a chief executive officer (CEO) who has been provided with a broad menu of business opportunities from which he can simply choose the most mouth‐watering and then supply the money and people required to pursue them. This picture is accurate as far as it goes. But it masks the many dilemmas the CEO must resolve before he can place his order.

Citation

GLUCK, F. and RUMELT, R. (1981), "The Dilemmas of Resource Allocation", Journal of Business Strategy, Vol. 2 No. 2, pp. 67-71. https://doi.org/10.1108/eb038937