FINDING THE RIGHT STRATEGIC COMBINATION
John Diffenbach
(Associate Professor, College of Business Administration, Northeastern University)
112
Abstract
Your company may find itself traveling down several different paths at once to reach its goals. The secret of success lies in making sure the roads are compatible. At one time, selecting the right options was a matter of chance. Today, finding the winning combination is almost a science.
Citation
Diffenbach, J. (1981), "FINDING THE RIGHT STRATEGIC COMBINATION", Journal of Business Strategy, Vol. 2 No. 2, pp. 47-58. https://doi.org/10.1108/eb038935
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited