COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING
Stephen E. South
(Director, Corporate Planning and Development, Clark Equipment Company)
1354
Abstract
The idea of competitive advantage is not new. What is new is the growing acceptance of this planning concept as a general philosophy of management. In all likelihood, the notion of competitive advantage will provide the guiding philosophy for the predominant management practice of the 1980s: strategic management. As experience at Clark Equipment Company shows, the answers to eight key questions can spell out a winning strategy.
Citation
South, S.E. (1981), "COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING", Journal of Business Strategy, Vol. 1 No. 4, pp. 15-25. https://doi.org/10.1108/eb038908
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited