Packaging You Can Trust
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 2001
Abstract
As Kids Brand Manager for Asda the author was responsible for reviewing brand criteria and working with traders and the supply base to deliver approximately 150 new Asda Brand lines across the business to achieve critical mass for brand launch in October 1998. This paper looks at how product opportunities and gaps were identified and developed to fulfill the brand criteria and packaged in the new Kids Corporate Design Route.
Keywords
Citation
Blyth, A. (2001), "Packaging You Can Trust", International Journal of Advertising and Marketing to Children, Vol. 3 No. 1, pp. 71-76. https://doi.org/10.1108/eb027669
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited