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The Interactive Games Sector — At the Heart of the Entertainment Industry?

Simon Jobling (Take2 Interactive Software Europe, Saxon House, 2–4 Victoria Street, Windsor, Berkshire SL4 1EN, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 April 2000

Abstract

Five years ago, if the general public had been presented with a picture of a spotty youth, locked in his bedroom, a lot of people might have said “he is probably playing video games,” and might have said it with a note of disdain in their voice. And they might have been right. Today, they still might give the same answer but they are more likely to be wrong. So, why might they be wrong? Well, in the last five years, the interactive games industry has seen massive changes in terms of its size, its' consumers and the role of video games in consumers' lifestyle.

Keywords

Citation

Jobling, S. (2000), "The Interactive Games Sector — At the Heart of the Entertainment Industry?", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 211-217. https://doi.org/10.1108/eb027653

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited