The intangible value IN SOCIAL ACCOUNTING
Dr Craig Mackenzie
(Head of ethical policy at Friends Provident, a pensions company managing about £1 billion (euro1.5 billion) of ethical investment funds.)
118
Abstract
With the lobby growing for social and ethical reporting, companies will need to quantify the relationship between ethics and business success to convince shareholders focused on the bottom line of the value of adopting an ethical approach to business. A convergence between the emerging practices of social auditing and brand valuation is a good place to start.
Citation
Mackenzie, C. (1999), "The intangible value IN SOCIAL ACCOUNTING", Measuring Business Excellence, Vol. 3 No. 1, pp. 58-62. https://doi.org/10.1108/eb025569
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited