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MARKETING: CAN IT IMPROVE COST EFFECTIVENESS?

Sandra Lively (Princeton University Library Princeton, NJ)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 March 1991

Abstract

In the Northeast, taxpayers are looking toward a winter that threatens deeper cuts into their pocketbooks. An economy that was supposed to continue its growth has turned flat. The real estate market is in tatters, just as S&L bailouts and the eternal U.S. budget deficit drive a wedge into the President's vow of no new taxes at the federal level. And a larger percentage of the citizenry relies on fixed incomes that make a mockery of the golden years. These are all long‐term problems with no quick‐fix solutions. The portents of a dismal decade for tax supported institutions are all around us.

Citation

Lively, S. (1991), "MARKETING: CAN IT IMPROVE COST EFFECTIVENESS?", The Bottom Line, Vol. 4 No. 3, pp. 12-17. https://doi.org/10.1108/eb025291

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited