Advanced search

MARKETING: CAN IT IMPROVE COST EFFECTIVENESS?

Sandra Lively (Princeton University Library Princeton, NJ)

The Bottom Line

ISSN: 0888-045X

Publication date: 1 March 1991

Abstract

In the Northeast, taxpayers are looking toward a winter that threatens deeper cuts into their pocketbooks. An economy that was supposed to continue its growth has turned flat. The real estate market is in tatters, just as S&L bailouts and the eternal U.S. budget deficit drive a wedge into the President's vow of no new taxes at the federal level. And a larger percentage of the citizenry relies on fixed incomes that make a mockery of the golden years. These are all long‐term problems with no quick‐fix solutions. The portents of a dismal decade for tax supported institutions are all around us.

Citation

Lively, S. (1991), "MARKETING: CAN IT IMPROVE COST EFFECTIVENESS?", The Bottom Line, Vol. 4 No. 3, pp. 12-17. https://doi.org/10.1108/eb025291

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
Rent from Deepdyve
If you would like to contact us about accessing this content, click the button and fill out the form.
Contact us

We’re listening — tell us what you think

Join us on our journey