The Bottom Line
Issue(s) available: 134 – From Volume: 1 Issue: 1, to Volume: 35 Issue: 4
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Volume 32
Volume 29
Volume 28
Volume 23
Endorsement on Instagram and cultural dimensions: an analysis of digital influencers
Marianny Jessica de Brito Silva, Salomão Alencar de Farias, Claudine Julia SilvaThe purpose of this study is to understand the individualism/collectivism and masculine/feminine cultural aspects presented in the endorsement content made and shared by…
83
ISSN:
0888-045XOnline date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Ricardo Vinícius Dias Jordão, PhD