Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008227. When citing the article, please cite: John A. Howard, Robert P. Shay, Christopher A. Green, (1988), “MEASURING THE EFFECT OF MARKETING INFORMATION ON BUYING INTENTIONS”, Journal of Consumer Marketing, Vol. 5 Iss: 3, pp. 5 - 14.

Citation

(1988), "Erratum", Journal of Services Marketing, Vol. 2 No. 4, pp. 27-36. https://doi.org/10.1108/eb024739