THE PRODUCT LIABILITY IMPLICATIONS OF SERVICES MARKETING

Abstract

Rapid increases in product liability litigation has expanded its importance as an item of concern to all marketers. A recent Conference Board Study reports that two‐thirds of the corporations surveyed have had product liability lawsuits filed against them in the last five years. The number of product liability lawsuits filed in U.S. District and State courts has increased 21 percent from 84,000 in 1979 to an estimated 100,000 in 1985. Costs of product liability cases have increased to the point where legal expenses, excluding jury awards, are expected to reach $28 billion annually by year 1990.

Citation

Kelley, C.A. and Orsini, J.L. (1988), "THE PRODUCT LIABILITY IMPLICATIONS OF SERVICES MARKETING", Journal of Services Marketing, Vol. 2 No. 2, pp. 43-52. https://doi.org/10.1108/eb024724