In last month's issue of the Journal we published an abstract of the Annual Report of the Public Analyst for the City of Salford, Mr. H. H. Bagnall, B.Sc., F.I.C., and we gave particular prominence to that portion of his report which related to the analyses of seven samples of toffee. The instances of gross exaggeration and falsehood in advertisements to which Mr. Bagnall calls attention are really very much akin to the misdescription of an article upon the label, and such procedure should undoubtedly be a punishable offence. It is an unfortunate fact that exaggeration or misrepresentation are not uncommon features of the claims made in advertisements of the present day, but if public attention is called to blatant examples of this kind, much may be done towards educating the purchaser to realise that laudatory statements made by a manufacturer in regard to his own goods are at best biassed and in many cases false and misleading. Unimpeachable and independent testimony is the only thing which can carry conviction to the purchaser.
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