Marketing Information Systems in the Major UK Banks

Abstract

In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking. Interviews were conducted with most of the major UK banks, the results of which, combined with literature review, give insight into the penetration of marketing information systems in retail banking, and suggest ways forward for banks in their implementation of marketing information systems.

Citation

Mitchell, J.W. and Sparks, L. (1988), "Marketing Information Systems in the Major UK Banks", International Journal of Bank Marketing, Vol. 6 No. 5, pp. 14-28. https://doi.org/10.1108/eb010840