The Effect of Technology Selection on Consumer Adoption of In‐home Computerised Banking
Philip A. Dover
(Babson College, Wellesley, Massachusetts, USA)
320
Abstract
In‐home computerised banking is at the early stage of market development in a number of countries. Despite similarities of in‐home services offered by the banks, market penetration of home banking technology varies by country of adoption. The diffusion of innovation theory is used to help explain the variance in home banking penetration levels in France, the UK and the US.
Keywords
Citation
Dover, P.A. (1988), "The Effect of Technology Selection on Consumer Adoption of In‐home Computerised Banking", International Journal of Bank Marketing, Vol. 6 No. 2, pp. 31-37. https://doi.org/10.1108/eb010829
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited