A Cross‐Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted
Erdener Kaynak
(Mount Saint Vincent University, Halifax, Nova Scotia, Canada and The Pennsylvania State University, Middletown, USA)
Ugur Yucelt
(Mount Saint Vincent University, Halifax, Nova Scotia, Canada and The Pennsylvania State University, Middletown, USA)
540
Abstract
A number of insights are provided into the characteristics and attitudinal orientations of American and Canadian credit card users with indications that in both countries further growth in the development of credit cards is expected throughout the 1980s.
Keywords
Citation
Kaynak, E. and Yucelt, U. (1984), "A Cross‐Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted", International Journal of Bank Marketing, Vol. 2 No. 2, pp. 45-57. https://doi.org/10.1108/eb010739
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited