A Comparison of Savings Account and Financial Asset Holdings of Bank and Savings and Loan Depositors
Frederick W. Langrehr
(Brigham Young University, USA)
631
Abstract
With the advent of numerous new types of savings accounts, the author conducted a study to determine the consumer usage of these new accounts and the relative ability of banks and savings and loans to retain their current savings account customers. He also investigated the financial asset holdings of savers.
Keywords
Citation
Langrehr, F.W. (1984), "A Comparison of Savings Account and Financial Asset Holdings of Bank and Savings and Loan Depositors", International Journal of Bank Marketing, Vol. 2 No. 2, pp. 28-44. https://doi.org/10.1108/eb010738
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited