NOW Accounts: Awareness and Impact
Venkatakrishna V. Bellur
(Niagara University, New York)
148
Abstract
The introduction of NOW Accounts in the United States is considered. The author investigates the awareness, knowledge and use of such accounts among a sample of households in the state of Michigan.
Keywords
Citation
Bellur, V.V. (1984), "NOW Accounts: Awareness and Impact", International Journal of Bank Marketing, Vol. 2 No. 1, pp. 40-49. https://doi.org/10.1108/eb010734
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited