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Strategies for Growth in Banking: An Exposition

Poondi Varadarajan (College of Business Administration, Texas A & M University, USA)
Leonard L. Berry (College of Business Administration, Texas A & M University, USA)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 January 1983

892

Abstract

A framework is presented for thinking about the various avenues through which banks can pursue growth. This includes discussion of market penetration, market development, product development and diversification together with evaluation of such growth strategies.

Keywords

Citation

Varadarajan, P. and Berry, L.L. (1983), "Strategies for Growth in Banking: An Exposition", International Journal of Bank Marketing, Vol. 1 No. 1, pp. 15-25. https://doi.org/10.1108/eb010717

Publisher

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MCB UP Ltd

Copyright © 1983, MCB UP Limited

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