Strategies for Growth in Banking: An Exposition
Poondi Varadarajan
(College of Business Administration, Texas A & M University, USA)
Leonard L. Berry
(College of Business Administration, Texas A & M University, USA)
937
Abstract
A framework is presented for thinking about the various avenues through which banks can pursue growth. This includes discussion of market penetration, market development, product development and diversification together with evaluation of such growth strategies.
Keywords
Citation
Varadarajan, P. and Berry, L.L. (1983), "Strategies for Growth in Banking: An Exposition", International Journal of Bank Marketing, Vol. 1 No. 1, pp. 15-25. https://doi.org/10.1108/eb010717
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited