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Prospects and Potential for the Czech and Slovak Wine Industry

Jeremy Lee Williams (Cambridge University, UK)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 1992



Argues that lack of knowledge of Czechoslovakian wines in the international marketplace represents an opportunity to develop an identity based on quality, premium wines from the most promising districts of Moravia and Slovakia. Czechoslovakia is also seen as a nation which already employs reductive Western‐style wine making. Suggests that this provides a robust base from which such a reputation can be developed. Recognizes, however, that there are a number of problems common to most of the former COMECON wine producers, and that many Eastern European wine makers continue to face something of a “Catch 22” situation.



Lee Williams, J. (1992), "Prospects and Potential for the Czech and Slovak Wine Industry", International Journal of Wine Marketing, Vol. 4 No. 3, pp. 35-41.




Copyright © 1992, MCB UP Limited

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