ENVIRONMENTAL SHOCK AND EXPORT OPPORTUNITY

Abstract

What happens to export markets when the nations in which customers reside experience a sudden, unanticipated change in a relevant aspect of the environment? Which goods exported to these nations tend to be affected more than others? The study reported in this paper examines the impact that the oil shock of the 1970s had on world export markets. This sudden environmental change caused some nations to obtain sudden wealth and others to experience instant economic problems. The findings of the study illustrate the range of consequences for export markets that can occur, depending on the manner in which nations are affected by sudden change.

Citation

Green, R.T. and Larsen, T.L. (1987), "ENVIRONMENTAL SHOCK AND EXPORT OPPORTUNITY", International Marketing Review, Vol. 4 No. 4, pp. 30-42. https://doi.org/10.1108/eb008340