EXPORT ACTIVITIES OF TURKISH MANUFACTURERS
Abstract
Factors influential in directing Turkish manufacturers to exporting are discussed. The research shows that the majority of these companies started exports due to unexpected orders and entered this field as a result of domestic economic factors. For most of these companies, the domestic market preserves its significance. Therefore, a different marketing strategy is not implemented for exports. However, as size and export volume increase, a change in attitudes is observed, supporting the findings of previous empirical studies that involvement in export marketing is a sequential and gradual process.
Citation
Karafakioglu, M. (1986), "EXPORT ACTIVITIES OF TURKISH MANUFACTURERS", International Marketing Review, Vol. 3 No. 4, pp. 34-43. https://doi.org/10.1108/eb008316
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited