SPEEDING YOUR NEW PRODUCT TO MARKET
Milton D. Rosenau Jr.
(Certified Management Consultant, and heads Rosenau Consulting Company)
298
Abstract
There are several reasons why new products must be developed faster than before. This article reviews this changing imperative and describes several specific techniques that can help shorten new product development durations.
Citation
Rosenau, M.D. (1988), "SPEEDING YOUR NEW PRODUCT TO MARKET", Journal of Consumer Marketing, Vol. 5 No. 2, pp. 23-36. https://doi.org/10.1108/eb008223
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited