GOING GLOBAL: CHOICES AND CHALLENGES
Laurence J. Farley
(Chairman and chief executive officer of The Black & Decker Corporation)
534
Abstract
I would like to share with you what some of the experiences in globalizing have been at Black & Decker, what some of the choices have been, and what future challenges are seen.
Citation
Farley, L.J. (1986), "GOING GLOBAL: CHOICES AND CHALLENGES", Journal of Consumer Marketing, Vol. 3 No. 1, pp. 67-70. https://doi.org/10.1108/eb008154
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited