FRANCHISING: BUSINESS REVIEW
R. Richard Bruno
(President of Bruno & Associates, Inc.)
887
Abstract
Franchising is not an industry but a method of distribution. The franchise system of distribution has been adapted to a diverse array of products and services. According to the U.S. Department of Commerce, more than 1,800 companies in some 40 different industries use the franchise method of marketing. Today the franchisors' know‐how, trademarks, and advertising muscle offer unique opportunities to individuals with limited capital and experience.
Citation
Bruno, R.R., Davey, G.P. and Esq. (1984), "FRANCHISING: BUSINESS REVIEW", Journal of Consumer Marketing, Vol. 1 No. 4, pp. 47-56. https://doi.org/10.1108/eb008114
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited